Claap built a genuinely interesting niche: async video messaging layered on top of meeting recording, so teams can leave timestamped comments on a call recording the same way you’d leave a comment on a Google Doc. It’s a real workflow improvement for teams that do a lot of review work on recorded calls.
The problem is that Claap’s pricing structure shifted in 2024 toward enterprise tiers, which priced out the small and mid-size teams that found it most useful. And for sales and customer success teams specifically, Claap doesn’t provide real-time assistance during a call, which is increasingly where the competitive pressure is coming from.
I’ve gone through six alternatives and will try to be direct about who each one actually serves, because the comparison content in this space tends to hedge in ways that aren’t useful.
What you should figure out before comparing tools
There are really two different buyer types looking at Claap alternatives, and they need different things. The first type wants better async video collaboration and call annotation. The second type wants AI assistance during or after sales calls and is only peripherally interested in the async video angle. These buyers should be looking at different tools, but most comparison posts treat them as the same.
Ask yourself: is your primary pain point what happens during a call, or what happens in the 48 hours after a call? That answer matters more than any feature matrix.
Craqly: real-time assistance during the call, without a bot joining
Craqly’s distinction is that it provides AI assistance during live interviews and sales calls without using a bot that joins as a visible participant. This matters more than it might sound, because many sales teams have noticed that prospects behave differently when they can see a “Notetaker Bot” in the participant list. The tool runs locally on your machine rather than joining the call as a separate presence.
The real-time functionality covers live transcription, suggested responses, and key talking points surfaced during the conversation rather than afterward. For sales teams doing high-volume outbound calls, or for hiring managers running structured interviews, the during-the-call support is the actual value driver.
It’s not a Claap replacement for teams whose workflow centers on async video annotation. It’s better positioned as a Claap alternative for teams who want AI support during calls rather than only post-call review. Pricing starts at $38/month. More detail at craqly.com.
Gong: the enterprise standard, for better and worse
Gong has the deepest feature set in this space by a significant margin: revenue intelligence, deal forecasting, rep coaching, call library with semantic search, and CRM integration that actually works reliably. The company reported over $200 million in ARR according to TechCrunch coverage of their funding rounds, which tells you something about the sales team adopting it.
The downsides are significant for smaller buyers. Pricing is $100+/user/month and typically requires an annual contract. The sales process itself is long and involves a discovery call, a demo, a proposal, and sometimes a security review before you see a number. If you have 8 sales reps, this is probably not the right tool. If you have 40 and a VP of Sales who needs accurate pipeline forecasting, it’s harder to argue against.
Fireflies.ai: best value for small teams that just need call recording and summaries
Fireflies does one thing very well: it joins calls, transcribes them, summarizes them, and sends the summary to your CRM or Slack. It doesn’t have Gong’s analytics depth or Craqly’s real-time features, but it works reliably, costs $18/user/month on the Business tier, and takes about 20 minutes to set up.
For teams that feel overwhelmed by Gong’s feature surface and just want a call recorder that doesn’t require a 12-month contract, Fireflies is probably the right answer. The main limitation is that the AI summaries are accurate but generic. They tell you what was said, not what it means for your pipeline, which Gong does well and Fireflies doesn’t try to do.
Chorus (ZoomInfo): Gong competitor for teams already in the ZoomInfo ecosystem
Chorus was acquired by ZoomInfo in 2021. If your team is already using ZoomInfo for prospecting data, the integration between the two tools is tight in ways that matter. You can see conversation intelligence alongside contact data without switching contexts. For teams that aren’t in the ZoomInfo ecosystem, the integration advantage disappears and Gong is generally better on raw feature quality.
Pricing is roughly comparable to Gong, in the $100+/user/month range. If you’re evaluating both, the deciding factor should be your current data stack rather than the call intelligence features specifically.
Wingman (now Clari Copilot): real-time cue cards during calls
Wingman offered real-time battlecards and coaching cues during calls before Clari acquired it and rebranded it as Clari Copilot. The real-time functionality is genuinely useful for sales reps who want to see competitive positioning reminders when a competitor gets mentioned, or objection-handling cues when a pricing question comes up.
Post-acquisition, the pricing and packaging have shifted toward the enterprise Clari customer base. It’s harder to get a standalone evaluation without going through a longer enterprise sales process. For teams looking for real-time in-call support without the Clari overhead, Craqly is a more accessible alternative at this point.
Avoma: the all-in-one option for meeting-heavy revenue teams
Avoma covers meeting scheduling, live transcription, note-taking, and revenue intelligence in a single platform. The appeal is consolidation: one tool instead of three or four. Pricing runs from $19 to $79/user/month depending on tier, which makes it more accessible than Gong while having more revenue intelligence depth than Fireflies.
The tradeoff is that being an all-in-one tool means none of the individual features are best-in-class. The transcription is good but not as accurate as dedicated tools. The revenue forecasting is present but not as sophisticated as Gong. If you have strong point solutions you’re already happy with, Avoma may introduce redundancy rather than reducing it. If you’re building your stack from scratch at a 10-30 person company, the consolidation value is real.
How to pick
The honest summary:
- You want real-time AI help during interviews or sales calls, no bot joining the call: Craqly.
- You have 40+ reps and need pipeline forecasting tied to conversation data: Gong.
- You need simple call recording and summaries at low cost: Fireflies.
- You’re already in the ZoomInfo ecosystem: Chorus.
- You want real-time battlecards and you’re open to Clari’s pricing: Wingman/Clari Copilot.
- You’re building a meeting stack from scratch at a small company: Avoma is worth a trial.
Claap’s actual replacement depends on which part of Claap you used. Most teams discover, when they start evaluating, that they weren’t using the async video features as much as they expected to, which usually means they’re better served by a focused call intelligence tool than by another async video platform.