Sybill vs Gong, Clari, Avoma and Fathom: what each one costs
Sybill’s pricing page on 6 September 2026 showed Free at $0, Pro at $30 per user per month, Business at $90, and Enterprise on request. There’s a second set of figures behind the billing toggle, $36 and $108, with a “Save 34%” label attached to the annual option, and the static page didn’t make it unambiguous which column belongs to which toggle. So when you see sybill alternatives compared against “$30 a seat on annual billing”, treat $30 as the verified floor and confirm the annual number with Sybill directly.
That’s a small thing to open with. It matters because two of the products Sybill gets compared to publish no price whatsoever, so the whole category gets discussed in numbers that mostly came from somewhere other than a vendor.
What you’re actually buying from Sybill
Sybill isn’t a note-taker with a sales skin on it. Its free tier gives 500 credits a week and caps AI summaries at 20 meetings a month. Pro raises that to 2,500 credits a week, adds unlimited summaries and storage, and pushes summaries into your CRM. Business, at $90, is where the sales-specific machinery lives: CRM autofill limited to 10 fields, a deal workspace with deal summaries, CRM context inside Ask Sybill, and API plus MCP access.
Read that ladder carefully, because the jump from $30 to $90 is where most evaluations go wrong. Teams buy Pro expecting deal fields to fill themselves, then discover autofill sits a tier up at triple the price. Ask which tier the feature you’re actually buying lives on before you compare anything to anything.
The credits-per-week unit is worth a second look too. Most of this category bills per seat with a minutes allowance per month. Sybill bills per seat with a credit allowance per week, which means a rep with four heavy days and a quiet Friday isn’t equivalent to a rep with a flat week, even at identical monthly volume. I don’t have data on how often teams hit that ceiling, and I’d want to run a month before assuming it never bites.
Five sybill alternatives for revenue teams
Gong is the incumbent, and I couldn’t price it. Gong’s pricing page on 6 September 2026 said the “pricing model depends on a few factors specific to your team” and offered a customised proposal through a form. No tiers, no figures. Whatever you’ve read about Gong’s per-seat cost came from a buyer, a leak or a guess, not from Gong. It’s the deepest product in the category on coaching and call analytics, and it’s priced for organisations that have a procurement process.
Clari was the same story. Its pricing page led on ROI claims (448% return on investment) and a “Get a quote” button, with no tiers or figures anywhere. Clari is also a different animal from Sybill: forecasting and pipeline inspection first, conversation capture second. If your problem is that the forecast is wrong rather than that the calls aren’t captured, that’s the one to look at. We put the two side by side in the Gong against Clari comparison.
Avoma publishes everything, and its structure catches people out. Avoma’s page priced recorder seats at Startup $29 monthly or $19 annual, Organization $39 or $24, Enterprise $39 either way. Conversation Intelligence and Revenue Intelligence are then separate add-ons at $35 monthly or $29 annual each, with Lead Router at $25 or $19. An Organization seat with conversation intelligence lands near $53 a month on annual billing. Compare that against Sybill Business at $90 and Avoma looks cheap, then compare it against Sybill Pro at $30 and it doesn’t. The comparison only works tier to tier.
Fireflies I also couldn’t price. Its pricing page delivered four plan names, Free, Pro, Business and Enterprise, with a full feature comparison and no numbers in the page itself, because the figures are drawn in by script after load. Fireflies is the volume player here, strong on integrations and transcript search, weaker on the deal-level reasoning Sybill sells.
Fathom is the cheapest way to get CRM writeback that I could verify. Premium was $20 monthly or $16 annual, Team $19 or $15, Business $34 or $25 with a two-seat minimum, and CRM field sync plus deal view sit on Business. Twenty-five dollars a seat for writeback is a real number on a real page, which is more than Gong or Clari will tell you without a call.
Three of eight vendors published no usable price
Counting the ones I fetched on 6 September 2026: Gong published nothing, Clari published nothing, Fireflies published plan names without figures, and tl;dv returned a 404 on both forms of its pricing URL. Fathom, Otter, Granola, Circleback and Avoma all published full tables.
That split isn’t random. The tools that hide the number are the ones sold through a rep, and the reason is straightforward: price varies by seat count, contract length and what you negotiate. It’s a legitimate model. It just means any roundup of sybill alternatives that hands you a confident per-seat figure for Gong is telling you something it can’t have verified, and you should discount the rest of that page accordingly.
CRM autofill is the feature worth arguing about
Every product in this bracket promises to stop reps typing into Salesforce. The versions differ a lot more than the marketing does.
Sybill’s Business tier autofills 10 CRM fields. Fathom’s Business tier syncs CRM fields and offers a deal view. Avoma’s revenue intelligence add-on does its own version. What none of them can do is decide what belongs in the field, and that’s the part that fails in practice. An AI that writes “customer is evaluating two vendors” into a competitor field is right and useless at the same time, because your ops team built that field as a picklist.
The teams that get value from autofill are the ones who cut their required fields down first. Nine fields that reps actually use beats twenty-six that get filled with plausible sentences nobody reads. That’s an opinion, and a revenue ops lead could reasonably tell me I’m wrong about it, but I’d want to see the field usage report before I believed the counterargument. There’s more on the mechanics in the CRM notes guide.
The capture layer underneath all of this
Sybill, Gong, Clari, Avoma and Fireflies all get their audio the same way. A bot joins the call as a participant.
That works until it doesn’t. Enterprise buyers switch off external app admission at the Teams tenant level, and enterprise Zoom accounts can block unapproved apps, and when that happens the recording simply doesn’t exist. The analytics layer above it inherits the gap without flagging it, so the deal that went dark is also the deal with no call data, and the coaching dashboard quietly reports on the easy half of your pipeline.
Craqly is a desktop app instead. It follows the call on Zoom, Teams or Google Meet from your own machine, so nothing shows up in the participant list and there’s nothing for a host or an admin policy to admit. Decisions and action items surface while the call is still running, so you can fix a wrong line before the call ends rather than editing a doc afterwards. The free Starter plan is 20 credits a month, one credit being one minute of live session, with credits resetting monthly. Paid starts at $19 a month billed yearly or $38 month to month, checked on 6 September 2026, and stealth is on every plan including the free one.
It’s not a forecasting platform and it won’t record calls you didn’t attend. If you need a manager reviewing twenty reps’ calls without joining them, buy a bot and accept the admission failures. The trade-off is written up in the bot-free notetaker piece.
How to shortlist in one afternoon
Start from the artefact you want on Monday morning, not the feature grid. If it’s an accurate forecast, that’s Clari, and you’re going to a sales call for a price. If it’s rep coaching at scale, that’s Gong, same deal. If it’s deal fields filled in without retyping, price Sybill Business at $90 against Fathom Business at $25 and see whether the extra buys anything your ops team will actually use.
One filter cuts the list faster than any feature matrix. Count how many of your live deals involve a buyer whose IT blocks meeting bots, then ask whether the tool you’re about to buy can record those calls at all. Most sybill alternatives can’t, because they share the same capture method, and a coaching platform reporting on 70% of your calls is a coaching platform reporting on the friendly 70%. That’s a sampling problem, and no amount of model quality above it makes the missing calls come back.
And if the real problem is that a third of your best calls never got recorded, none of the above fixes it. Test admission on two live customer calls before you sign a year of anything.
