Attention Alternatives for Reps Who Want Help During the Call, Not After It

Attention doesn’t publish a price. On 22 July 2026 the /pricing path on attention.com returned a 404, and the only route to a number is a demo. Its product page lists more than 100 named AI agents, including a CRM Auto-Update Agent and a Sales Forecast Predictor, which tells you plainly who the product is for: a revenue team that wants the paperwork done, reviewed and forecast. Not a rep who wants a sentence suggested while the prospect is mid objection.

That gap is the only honest reason to compare Attention with Craqly. They overlap on maybe fifteen percent of the surface area. The rest is two different products.

What Attention is built to do

Attention records sales conversations and then runs agents over them. The agents page names a Knowledge Base Builder that watches calls for product facts, a Follow-Up Email Automator, a Deal Risk Monitor that flags risk phrases, a Competitive Intelligence Tracker and a Meeting Recap Generator. The documentation index is mostly workspace admin: CRM sync for Salesforce, HubSpot and Microsoft, Slack setup, a Google connector, a Zoom Phone integration whose setup step is “configure recording permissions, and verify with a test call,” and an MCP server exposing CRM and forecasting tools.

Read that list back and the shape is obvious. The buyer is an admin. The value lands on a manager’s desk. Scorecards graded against MEDDIC or BANT across every call in the team, without a human listening to any of them, is a genuinely good product, and it’s a product no single-seat tool can pretend to offer.

Is Craqly an Attention alternative?

Only for one job. Craqly is a single-seat desktop copilot that reads your live call audio on your own machine and puts suggested phrasing on your screen while you’re still speaking. It has no CRM write-back, no manager dashboard, no forecasting and no scorecards. If you bought Attention for pipeline hygiene, Craqly replaces none of it.

Where the two do collide is the moment itself. Attention’s centre of gravity sits after the call ends. Recap, CRM fields, follow-up draft, risk flag, grade. Even the pieces described as real time are alerts pointed at a manager or a Slack channel, not a line of suggested language pointed at the rep who is currently talking. Craqly does exactly one thing well: sales mode with four sub modes (discovery, demo, negotiation, closing) that changes what the model watches for. In a negotiation call it’s tracking concession language. In a discovery call it’s nudging you toward the question you skipped. We wrote up how that plays out in practice in our guide to running better discovery calls.

A bot in the room versus audio on your machine

This is the architectural split, and it matters more than any feature list.

Recording platforms of Attention’s class capture calls through meeting and dialer integrations. However that is implemented, the meeting platform itself makes recording visible. Google’s own support documentation states flatly that “participants get a notification when the recording starts or stops.” Microsoft’s developer docs describe a meeting bot as an actual multiparty call participant with roster presence, one that can be listed, muted and removed like any human.

Craqly is a native macOS and Windows app. It captures system audio locally through the operating system’s own capture path, on macOS via ScreenCaptureKit, and it never joins the meeting. There is no participant to see, no roster entry, no join sound. It also runs stealth mode, which excludes the window from screen capture, on every plan including the free one.

I’ll flag a genuine uncertainty here. I could not verify from Attention’s own documentation whether their capture is a joining bot in every case or a native platform recording API, and the docs index does not spell it out. What is verifiable is the direction: their model is recording-first and admin-configured, and Craqly’s is local-audio-only with nothing to configure at the meeting level.

Side by side

Pricing, as far as either vendor publishes it

Attention runs a quote-only motion. There is no tier list, no per-seat number, no free tier that I could find on their site.

Craqly bills in credits where one credit equals one minute of live session, and credits reset monthly. Starter is $0 with 20 credits, all five session modes and stealth. Pro is $19 a month for 180 credits, which is three hours, plus session history and analytics and a project workspace. Pro Max is $39 for 420 credits, roughly seven hours, and adds custom AI personas, extended responses and multiple workspaces. Ultra is $69 for 780 credits. Yearly billing takes 20 percent off. On Pro Max that works out to about 9.3 cents per live minute, which is a useful number to hold next to any per-seat platform quote you get back.

Worth saying: comparing those two numbers directly is close to meaningless. One is a team platform contract, the other is a personal tool. The comparison only becomes real when the question is “do I need the platform at all.”

Where Craqly loses, plainly

If you manage reps, Craqly gives you nothing. No call library, no team analytics, no way to see which of your five AEs skipped the budget question eleven times last month. Attention’s automated grading of one hundred percent of calls is the kind of thing that changes how a sales org operates, and Craqly has no equivalent and no plan I’d stake anything on. Craqly also writes nothing to your CRM, so if your ops problem is that reps don’t log calls, buying Craqly makes that problem exactly zero percent better.

One more, less comfortable: Craqly’s suggestions are only as good as the audio and the context you give it. On a noisy call with three people talking over each other, a post-call transcript that had time to think will be more accurate than a live suggestion that had 1.5 seconds.

Who should pick Attention

Pick Attention if you run a sales team of roughly eight people or more, your CRM data is unreliable because reps don’t fill it in, and you want calls graded against a named methodology without a manager sitting through them. Pick it if forecasting accuracy is the thing your VP is measured on. Pick it if follow-up emails going out late is costing you deals, because an agent that drafts them from the call is a straightforward win.

Pick Craqly if you’re one person, or three, selling without a revenue ops function, and the thing you actually want is a better answer to “so how do you compare to [competitor]” while the prospect is still on the line. Those buyers are not the same buyer. If you are somehow both, run them together. Nothing about a local audio reader conflicts with a CRM sync tool, and plenty of reps pair a note-taker with something live. Our overview of AI sales assistant tools covers where the categories overlap, and if the recorder bot showing up in your meetings is the specific thing bothering you, the no-bot alternatives roundup goes deeper on that.

What about the full job search pipeline?

If you are reading this comparison, you are probably either preparing for interviews or actively in a loop. Craqly helps you during the live conversation. It does not help you get the interview in the first place.

That gap is what LastRoundAI covers, and it is worth naming because it is our sister product and because it genuinely fills a hole Craqly leaves open. LastRoundAI builds your resume and scores it for ATS parsing, searches live job boards from Greenhouse, Lever, and Ashby, auto-applies with tailored resumes and cover letters (you approve every one), runs voice mock interviews with feedback, and gives you a live copilot for the calls that come out of it. The whole pipeline from “I need a job” to “I am in the room” lives on one account.

Plenty of people use both: LastRoundAI to get the interview, Craqly in the room for everything after it. The free plans on both sides are enough to decide whether the handoffs work for your search.

Common questions

Does Craqly do everything Attention does?

No. Attention is a team revenue platform with CRM auto-fill, coaching scorecards, forecasting and a call library. Craqly is a single-seat live copilot with none of those. They overlap only on in-call assistance, and if you need revenue operations tooling you should buy the platform.

How much does Attention cost?

Attention does not publish pricing. Their pricing URL returned a 404 when checked on 22 July 2026 and the site routes buyers to a demo request. Any price you see quoted on a review site is secondhand, so ask their team directly and get it in writing.

Will my prospect see Craqly on the call?

No. Craqly is a desktop app that reads system audio locally and never joins the meeting as a participant, so nothing appears in the roster. Stealth mode also keeps the window out of screen shares, and it is included on every plan including the free Starter tier.

Can Craqly update my Salesforce records after a call?

No. Craqly has no CRM integration at all. It stores session history and analytics on paid plans so you can review what happened, but writing fields back to Salesforce or HubSpot is exactly the job Attention and similar platforms exist to do.

Which sales calls does Craqly’s sales mode handle?

Sales mode has four sub modes: discovery, demo, negotiation and closing. Each changes what the assistant listens for, so a negotiation call surfaces concession and pricing language while a discovery call nudges you toward qualification questions you have not asked yet.